Not available on KindlePosted: April 18, 2011
Hatchard’s makes the case for the coffee table book
We’re some way away from having tablets or readers that can replicate the experience of a good illustrated book. The quality of the paper, printing, binding; the erudite text; and the sheer loveliness of the object.
We’re also some way away from satisfyingly buying the physical book online. Unless the customer can Look Inside!™ at any page they want, the serendipitous buy is still a challenge. And interesting adjacencies – as my lousy cameraphone pic above shows – work much better in a physical environment.
So, this is another entry under the heading of “What Bookshops Do Well” – but it’s the specialist end of the market. And the Conran Shop (for instance) can add another layer of retail fairy dust which makes the customer more persuadable to part with their £30…