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Steve Jobs: one thing

Steve Jobs believed in what he said and did, to an unusually intense degree.  Most of us make compromises, to get by, to pay the bills, to appease the boss, the shareholders, the bank.  Jobs didn’t.

His landmark products weren’t designed to fit in to the existing eco-system, they were designed to be different, to be better than the accepted norm – as good as they could be.  Sometimes (less so in recent years) products overreached their capabilities, and didn’t gel.  Without remorse, Jobs and Apple would move on to the next thing.

This sort of single-mindedness can have malign consequences when too much real power is attached to it – and Jobs wasn’t mainstream, certainly wasn’t always a nice guy.  But having the freedom and the courage always to aspire to deliver the best – what a gift that would be!

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