Front of Store – the e-book!Posted: January 30, 2012
I started writing the Front of Store blog a year ago, as a response to British retailers’ 2010 Christmas trading numbers. A year later, a new set of results has been published, another Christmas has been put to bed, and it feels like a sensible time to take stock.
When I created the first entry, I couldn’t be certain what directions my blog would take – I knew I had plenty to say, both about my “home” trade of bookselling, and about the broader world of retail. And the news stories kept on coming throughout the year – Borders, HMV, Waterstone’s, and more recently Westfield, Tesco and Mary Portas. Underpinning the bricks and mortar triumphs and travails is the real unavoidable success story of modern retailing – online commerce, digitisation and Amazon.
Ah yes, Amazon. An inescapable part of everyone’s life now, bringing good things (service and value) to the consumer, while driving a coach-and-horses through established practices in every sector it touches. Like Apple, Amazon anticipates the future, leaving its competitors to react to its initiatives. Too often, Amazon’s competitors try to protect their heritage, where instead they should be repurposing their companies for the future.
There came a point last autumn when I looked at the total word count and thought, blimey, I’ve got a book here. Hence a Front of Store e-book – and, of course, I’m selling it through Kindle Direct Publishing. Industry estimates suggest that around 1.3m e-readers were bought in the UK over the Christmas period, and of that number, 1.2m were Kindles.
It would therefore be profoundly foolish to début anywhere other than on Kindle. Naturally, if I have a smash hit on my hands, I’ll make use of other formats – but the effort required to make a Kindle book has been fairly demanding – many evenings of editing and formatting in, and swearing at, Microsoft Word.
The initially published result was below par, so today’s buyers are being offered the second edition; after KDP struggled to translate tables and jpegs into ebook format in the first version, I went back and substituted lists and descriptions. This probably says more about my book-creating abilities than it does Amazon’s – but it underlines the complexity of creating “real” books, and the relative ease of ebook publishing.
I was talking to a friend last week who spends much of her life on planes and trains, and who loves her Kindle – convenience, accessibility and readability all score high marks with her. However, she confessed that she struggled to remember what she’d read on the Kindle; by contrast, physical books have a tactile presence that imprints itself on your memory (and thereafter, they sit on your shelves, whispering “remember me?”).
“A Year at Front of Store” is journalism, news and comment as it happens. I’ve carried out some pretty vigorous editing – excising time-expired pieces, eliminating anything that required colour illustration (or indeed any pictures at all), improving syntax (a bit), and adding in summaries and afterwords in the appropriate places. I’ve also included pieces that were published elsewhere, and added the full text of my Frankfurt address from October.
What I haven’t done is to apply any Winston Smith editing, so I don’t foresee that Mamut will buy Waterstone’s in June, or that London will riot in August.
There are a number of themes that I’d like to explore for a book “proper”, which will require a shift from journalism to more considered writing. The retail industry continues to be the most fascinating business arena – fast-moving, unpredictable, unsafe, and undergoing its most fundamental changes since the birth of the supermarkets.
I’d like to give a big hurrah for WordPress, which allows the Front of Store blog to happen, and whose text is relatively easy to shunt into Word, and thence to KDP. The blog has created opportunities for the Front of Store consultancy, as well as opening up some fascinating opportunities to speak at conferences and to advise behind closed doors.
Finally, thanks for reading. Readership of Front of Store has been growing exponentially – January’s hit-rate is 30% higher than December, which was 48% higher than November – and so on. Here’s to an exciting, challenging, ever-changing 2012.