Advertisements

The first flagship

It occurs to me (following yesterday’s post) that the first example of a flagship store was also the first modern shop – Wedgwood & Byerley’s showroom on the corner of St Martin’s Lane and Great Newport Street, in what is now Covent Garden. (The enterprise later moved to the more fashionable St James’s.)


Wedgwood presented his stock in beautiful surroundings, and permitted browsing. Modern retailing was born.

You can read more here.

Advertisements