It’s Calliope? What’s Calliope?
Well, plenty of things, actually. Calliope was the Muse of Epic Poetry, back when the Greek Gods ran the world. Since then, the name has been applied to (amongst other things) a hummingbird, a font, an asteroid, a saint, a river, a housing project, five Royal Navy ships and a host of other things. And it’s pronounced with the emphasis on the second syllable: Ca-LYE-o-pi.
The name was also given to a steam-driven fairground organ, which you can read about here. I’d rather like to own one of these, though the horses might be high-maintenance.
And in the spring of 2013, Calliope will be a retail business operating from a physical shop and a virtual website, selling gifts, books and all manner of attractive things, and run by my old colleague and friend Andy Adamson, and me.
Of course, there’ll be more to tell when we have a business to launch, but in the meantime, here’s what Benedicte Page had to say about us in The Bookseller:
Downer to open new store:
06.12.12 | Benedicte Page | The Bookseller
Former Borders UK c.e.o. Philip Downer is to open a new store, selling books, gifts and other merchandise, in the spring.
The shop, named Calliope, will be opened in an undisclosed Surrey location for which the lease is currently under negotiation. Downer will run the shop in partnership with former Borders colleague Andy Adamson, who is handling commercial relationships with vendors. A recruitment process has begun for a store manager, with applications welcome. Conversations with publishers are already underway.
Downer, who announced the venture at a meeting of The Galley Club last night (5th December), said: “We envisage a store and an online offer with a combination of books, gifts and other merchandise. I’ve been saying for some time that bookshops have to diversity and that being an expert 100% bookshop shows a profound failure to understand how customer expectations have changed. There is an opportunity to sell quality books to a broad consumer audience.”
Downer declined to give details on what percentage of his offer would be books, saying the volume and proportion of books within the retail offer would vary “according to season and customer demand”. They will, however, all be beautifully produced volumes, books “of quality, inside and out”, he promised. “I was a judge in the British Book Design and Production Awards and spent two days looking at these fantastic books and recognising that we have the design and production capability in this country to produce truly beautiful, attractive books. It is interesting the extent to which some of the major publishers is grasping that nettle.”
The bookshop will have an “interesting and extensive” but as yet unspecified online offer and will also act as a community resource, Downer said.
The name “Calliope” refers to the music of epic poetry, but Downer said he was more inspired by the old steam organ of the same name towed around the country by horses, the “explosive fairground noises” of which feature on one of the songs on “Sergeant Pepper’s Lonely Hearts Club Band”.
Calliope is already on Twitter, at @CalliopeGifts, so do follow us and keep in touch with developments, as we move from being a great idea to becoming a great shop.
In the meantime, I’ll be undertaking at least ten somersets on solid ground. Have a good Christmas, and don’t forget, shopping at local stores keeps your economy and community alive – and their taxes pay for the services you use.
I spent Monday with the Booksellers Association Conference at the University of Warwick, and wrote up my immediate reactions in this piece, published by The Bookseller.
I do believe that there is a robust future for the best independent bookshops. But they’ll have to evolve, and to stay ahead of their customers’ expectations rather than trailing behind them. I hope that bookshop owners, publishers and their trade associations can work together to ensure that there is still a role for these businesses.
Do add your comments.
Format change in action – a couple of examples from history:
1. Movies and TV: in the late 40s/early 50s, movie companies fought broadcasters to protect their industry against the upstart television. Their frontal attack failed, and consumption of moving pictures largely moved from the cinema to the home. TV developed wholly new formats (game shows, chat shows), but also reformatted drama (soap operas, seasonal series) beyond what the movies had ever been able to achieve. Much of the talent that had worked exclusively in the cinema found new ways to make new livings.
2. Counter service grocers and self-service supermarkets: another mid-century change. The economies of scale, and the ease with which savings could be passed on to the customer, rendered counter-service stores rapidly obsolete. Supermarkets sold bulk and sold convenience; as the years passed, they progressively improved product quality, all the time managing value.
In both cases, “big business” created the format shift – just as big businesses have created ereaders and tablets; but thereafter, they had to develop those formats as dictated by the customers. Publishers in the post-paper world will have to do the same.
Indeed, pbooks are set to join cinemas and small food stores on the junk heap of history – until they reinvent themselves anew for an ebook audience. But that will have to wait another 10-20 years – a cycle of decline, to be followed by a renaissance in a new and different form?
Hitch: http://jimberkin.wordpress.com; supermarket: business-school.exeter.ac.uk
Philip Jones, deputy editor of The Bookseller, presents The Naked Book, a fortnightly radio show “dedicated to ripping the covers off print books and finding out what lies beneath”.
I was invited to participate in the most recent edition, Face the Bafflement and Do It Anyway, where I was joined by Dublin publisher/commentator Eoin Purcell, and Laura Owen of New York City’s Paid Content. We covered the waterfront at an indecent speed, and with a high degree of candour, and low levels of obeisance. It’s the longest day today, and it’s pouring with rain – what better way to pass an hour than to log in and enjoy.
You can listen to the broadcast here.
I’ve written a piece for Retail Week about Waterstones and Amazon, published today. You don’t need a subscription to access it, though you will need to log on:
The Bookseller has rounded up some of the press commentary that followed Monday’s announcement of Waterstones’ new relationship with Amazon. Speaking to The Guardian, James Daunt stated that Waterstones’ owner Alexander Mamut is putting “tens of millions of pounds” into the store refurbishment programme, which will see roughly 100 of its stores refitted this year.
Some of those refits are already completed, and they merit your attention. I popped into the Twickenham branch yesterday afternoon. This was opened as an Ottakars in about 2005, and has run with that brand’s cherrywood fixtures and green carpet ever since. (Photo below shows a typical Ottakars interior: ageofuncertainty.blogspot.com)
The new Waterstones look has been delivered on a carefully managed budget, but the feel of the shop has changed totally. Gone is the clutter of over-bearing fixtures and narrow aisles, and in its place is a cool, classic/modern shop.
The most immediately noticeable changes are as follows:
The front two-thirds of the store are uncarpeted, and now have exposed floorboards.
As this photo of the front of store demonstrates, the overall appearance is clean and classy. That “gateleg” table can only carry so much stock, and is clearly not designed to have understock rammed beneath it.
Cards and other impulse items are right at the front (the entrance is immediately to the left of the photo). New books merchandising is subtle – too subtle?
But it’s the wooden floor that makes the real, immediate difference, reminiscent of Waterstone’s in Hampstead back in the 1980s. It exudes authority and class.
Twickenham isn’t the most flexible of retail spaces – it’s a long, narrow “bowling alley”, with a two-foot jump in height in the rear third of the store. As you can see, there’s a plain carpet in here; lighting is a combination of directional spots and “domestic” lampshades, and fixtures are a mix of new (all black) and refurbed Ottakars (cherry with affixed black surrounds).
Tight ceilings here, so the tops of the bookcases abut the tiles. Unless you’ve got nine-foot ceiling heights, this always induces a slight claustrophobia. The front two-thirds of the store are much airier.
So, this is an attractive, sensibly sized store with the right level of sophistication for its suburban/professional customer base. I enjoyed browsing through the store, though I’d like to be surprised a little more often by the title/range choices, which mostly feel safe and generic.
1. When the Kindle tie-up goes live in the autumn, how much space will it require, whereabouts in the store, and with what effect on the overall experience? I’d hazard that the new shopfit has fewer shelves than the old, but I may have been deceived by the general decluttering – practically all spinners, dumpbins and other detritus have been consigned to the skip. With the exception of a few book tables, everything (cards, toys etc) sells from bookcase carcases now.
2. It’s often a feature of newly remodelled shops, but the feel at present is pretty sterile. The store needs more imagery, and more opportunities for the Twickenham team to share their enthusiasm with their customers.
3. Waterstones has always struggled with merchandising children’s books properly. This bay is adjacent to the central aisle; a concession has been made to tumbling tots in the form of a mat on the timber floor, but the overall effect is still one of children’s books displayed for adults to select and buy without undue lingering. The PoS is old here, so there may be a makeover in the works, but children need a safe space that is clearly merchandised for them, and becomes a place where children want their parents to take them. This was an area that (Tintin obsession notwithstanding) Ottakars tended to get right, but Waterstones still gets wrong.
Of course, children’s publishing is being supplanted/enhanced (you choose) by iPad apps and other digital media, but I’d contend that the children’s printed book category is a whole lot more robust than paperback genre fiction. Particularly after Amazon has taken up residence in the shop.
And Amazon-to-come is now the spectre in the corner of every branch of Waterstones. Monday’s hysteria is slowly giving way to a more measured response to Waterstones’ new partnership. More measured, but no more comprehending or enthusiastic.
I’m a lover of bookshops large and small, and of course, like everyone, I understand that it’s no longer possible – no longer rational – to have pbook stores without a complementary and first-class ebook and online offer. I was very interested in this story in this morning’s Publishing Perspectives, which describes the creation in South America of an alliance between Grupo Planeta, Telefónica and Bertelsmann to create an “Airbus” to challenge Amazon’s “Boeing”. Quite what shape this project might take is unclear, but – as I argued last week at the World E-Reading Congress – publishing and bookselling can only enjoy a future that doesn’t result in total Amazon subsumption by working together – and, in the process, ensuring that a few decent bookshops survive.
And, as of next month (and notwithstanding WH Smith), Waterstones will be Twickenham’s only bookshop, as independent Langton’s closes after over 60 years of bookselling. It’s good to see Waterstones investing in its physical future, but that investment combined with an independence from Amazon would, I guess, have been even more welcome.
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No argument about what today’s big story is – though details of the proposed relationship between Waterstones and Amazon are scant at present. The Guardian is all over the story:
both merit your attention, and The Bookseller has of course been updating all day long.
The Bookseller asked me to write an instant blogpost, and you can read it here. I don’t just draw lessons from history, but I’ve been through one consummated relationship with Amazon in my life, so some reflection is allowed!
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